So many UTV rental companies.

A little history. Back in 2002, operating as Mad Mountain Adventures, we rented snowmobiles on the eastern side of the Black Hills snowmobile trail system. There were a few other snowmobile rental businesses, but not many. Due to some necessary business decisions, we changed the business name to Mad Peak. No, there isn’t a mountain or peak nearby named Mad, but both Mad Mountain and now Mad Peak are named for our family name, Madsen.

In 2004, we added ATVs, also called four-wheelers, to the business and at that time, very few rental companies were in the Black Hills National Forest. Near 2008, as off-roading became more popular, the US Forest Service began to scrutinize the use of the forest by the different outdoor enthusiast groups. Our business supported the Blue-Ribbon Coalition effort to maintain the accessibility of the forest by the motorized user as well as others. There were many meetings and discussions, yet in the end, the USFS decided to change the trail designation from, “Open Unless Posted Closed” to “Closed Unless Posted Open.” This decision required the development of a Motor Vehicle Use Map trail map for the off-roading community to document the open trails. Around 2009, the off-road market changed as side-by-sides, or UTVs, started to become common and four-wheelers faded in popularity.

What makes a good UTV rental business? Well, good equipment, knowledgeable staff, good location near forest trails, and awesome customer service just to start! Mad Peak strives to provide each Customer a great and safe experience that will be remembered for a long time with a trustworthy machine, navigation tools and answers about the area and restrictions. Mad Peak Rentals can be reached by phone or text even if you have questions about your personal trip. We are here to help design your Black Hills adventure!

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